Episode 9. Full-funnel B2B marketing or how to make marketers revenue responsible with Matt Heinz

Episode 9. Full-funnel B2B marketing or how to make marketers revenue responsible with Matt Heinz

0 0 hace 4 meses
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You can't, unfortunately, buy a beer with leads or clicks to your website.

The craziest paradox I see in B2B marketing is when marketers celebrate achieved leads quota while the sales team doesn't hit sales quota.

This misalignment leads to ineffective marketing campaigns which generate low-quality leads.

At the same time, this ... Más informaciones

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